Market Research & American Business, 1935-1965 (Adam Matthew Digital)

Market Research & American Business, 1935-1965 is a primary source collection from Adam Matthew Digital that provides a unique insight into the American consumer boom of the mid-20th century through access to the complete market research reports of Ernest Dichter, the era’s foremost consumer analyst, market research pioneer and widely-recognised ‘father’ of Motivational Research.

Note: The Library is trialing this database until June 30, 2025.